— The 19th International Symposium of Watch Marketing will be dedicated to pre-owned Swiss replica watches
On Thursday December 3 2015 in La Chaux-de-Fonds, the 19th International Symposium of Watch Marketing (Journée Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d’une montre (pre-owned swiss fake watches) ».
The annual meeting of the professionals from the cheap fake watches industry will focus its attention on a growing parallel market whose annual income is estimated at more than 10 billion Swiss francs. Speakers will talk about distribution networks, behavior of watch aficionados, attention given by the brands or even the position of auction companies.
Famous speakers already confirmed
Business leaders and specialists will deeply analyze the “pre-owned syndrome” which is rarely discussed within the trade media. Program preview of December 3, a day dedicated to get together for the marketing professionals and the fake watch lovers:
– A conference held by Christian Odin, CEO of Cresus, on pre-owned market, customers and experiences
– Experts round-table with the participation of Walter von Kaenel, president of Longines ; Antoine Simonin, publisher ; Régis Huguenin-Dumittan, director of the Musée International d’Horlogerie and Valéry Bezençon, Professor of Marketing at University of Neuchâtel
– “The estimation process of a pre-owned watch”, a conference held by Osvaldo Patrizzi, horological consultant
– A presentation of the auction sales by Geoffroy Ader, managing director of Antiquorum Online.
The full program is available on the website: www.ForeverWatch.co.uk. Registration is open.